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Digital Media Creative
Creative Strategy
Art Direction &
Asset Creation
End-to-end Video Creation
& Optimization
Posting, Scheduling, Content Calendar Creation
Excellus BCBS - Digital Media Designer - Brand, Media Planning & Execution, Social Media
Organic and paid social media creative, motion graphics, end-to-end video creation, creative strategi, social media content creator.
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Butler/Till - Ad Agency
Organic and paid social media content creation for external clients, video creative, digital design, creative strategy.
Due to this company's policy, I am unable to display my work on a public website, please reach out if you are looking for additional portfolio materials pertaining to my time as a Creative in an Agency setting : Tay.RosePerez@gmail.com
REVENGE Pest Control- product
Organic and paid social media content creation, Amazon video ads and listings, motion graphics.
Cutting Edge Laser Technologies -
Organic content creator, video creator, social media management.
Golisano Institute for Business & Entrepreneurship -
Organic social media
Rock The Vote-
Collaboration between Rock the Vote and Finger Lakes Community College Student Corporation. Filmed and edited video promoting an on campus event and registering to vote in the election year. At the event over 300 students registered to vote, this initiative initially lead to my nomination and eventually winning the SUNY Chancellor Award for Student Excellence back in 2016.
FLCC Senior Capstone- I designed an interactive experience that brings people together through simple, playful technology. Using Makey Makey and custom code, I created a game that’s activated when two individuals high five and place their hands on connected sensors. In that moment of physical connection, a random "get-to-know-you" question pops up—prompting spontaneous, meaningful conversation. To expand the impact beyond the device, I launched a full social campaign around the project, complete with custom-designed stickers and pop-up events where people could interact with the game in real time. The goal? To spark joy, connection, and curiosity in everyday moments.
I am From Driftwood-
As part of my passion for authentic storytelling and advocacy, I had the opportunity to collaborate with I’m From Driftwood, a nonprofit video archive that uplifts LGBTQIA+ voices through personal narratives. I filmed and edited a series of intimate, first-person stories from individuals sharing their unique experiences within the queer community. From pre-production planning to post-production editing, I approached each story with care and intention—centering the storyteller’s voice while using visual and audio elements to enhance emotional impact. This project deepened my understanding of documentary storytelling and reaffirmed my belief in the power of video to foster empathy, visibility, and social change.
NASA x James Webb Space Telescope – Interview Series
I produced a series of 10 video interviews spotlighting the brilliant minds behind the James Webb Space Telescope. I handled the full production process with public relations—conducting interviews, filming, and editing each piece to highlight the engineers' personal stories, challenges, and triumphs in bringing this historic mission to life.
Brand Design & Visual Identity Development
As a Brand Designer, I’ve worked across a wide range of industries to craft visual identities that are both strategic and impactful. While on the design team for BetterLocal, I helped develop the brand from the ground up—including logo design, typography, color systems, and a social-first visual identity tailored for digital media and advertising. I led a full brand refresh for RP Interiors Inc., updating their logo, print collateral, and apparel to reflect a more modern and cohesive identity. At L3Harris, I created logos and supporting visuals for various government programs, navigating strict guidelines while ensuring clarity and professionalism. I’ve also freelanced as a logo designer for several local CrossFit gyms—developing bold, recognizable marks that stand out in competitive markets. Whether building a brand from scratch or evolving an existing one, I focus on making identities that connect and endure.
Due to the nature and confidentiality of some of my Brand Clients, please reach out if you are looking for additional Portfolio materials pertaining to Brand Design and Logo Creation: Tay.RosePerez@gmail.com
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